WHAT'S GIN LANE?

A propaganda art piece from 1751 (England) by William Hogarth, that *falsely* depicted the evils of Gin (death, poverty, misery) and discouraged citizens from drinking it…quite successfully.

(Baaki ka Google karlo)

BUT, WHAT'S GREATER LANE?

We needed a new representation of the spirit we love, and of the people who drink it.

So we recreated that dreadful piece of art in our own Greater way (x5) and reclaimed Gin, here in India.

5 Indian Artists + 5 versions of Gin Lane = Greater Lane